Alcott, part of the Capri Group, is one of the most brilliant and dynamic commercial realities in the Since its first collection, Alcott's goal has always been to keep up with youth trends. Focusing mainly on men's collections, the brand was born from a mix of American inspiration, combining elements of the Ivy League college tradition with Italian design and quality: a winning combination, especially when combined with extremely affordable prices for consumers. Following the rebranding that began in 2013, the Alcott brand is now flanked by the women's spin-off Alcott Los Angeles, which is growing rapidly and quickly gaining market share. The Alcott and Alcott Los Angeles collections coexist in carefully designed and refined retail spaces located in the main shopping streets of the most important cities in Italy and around the world, as well as in shopping centres across the country. It is precisely these stores, with their attention to detail and source of major investment for the company, that distinguish the brand from its competitors and guarantee the added value that makes Alcott one of the leading Italian players in the fast fashion clothing sector, with a presence in nine countries and over 150 stores. Alcott, always in step with the latest trends, offers a young, competitive and always cool product for men and women.